Founder & CEO
Ionology
Niall McKeown
At Predict 2015 Niall will deliver a masterclass on gaining Competitive Advantage using Data and Predictive Models. How predictive modelling leads to commercial differentiation and explains how non-technical leaders and marketers can utilise predictive modelling to create commercial success.
Niall founded Ionology in 1999 and remains as CEO. It is an Irish based Digital Transformation consultancy. He is the author of the book entitled The 7 Principles of Digital Business Strategy and his company helps business leaders, marketers and technologists understand how move their organisations away from just ‘doing digital’ and becoming ‘digital innovators’.